- Top SEO experts in the coworking industry
- Google Analytics professionals
- Quick updates for algorithm changes
- Enhanced ongoing SEO audit reports
- Proven methodology with measurable results
Improve Your Visibility Through Robust SEO
Search engine optimization (SEO) can influence the placement of websites within the organic listings of search engine results pages. Our SEO process structures the high-quality, original content on your website to provide contextual signals for search engines. Websites benefit from SEO when search engines are better able to parse and accurately categorize their content.
The foundation of a strong SEO campaign is high-quality, original content. Your content should represent your coworking space. It should demonstrate your attention to detail by being free of spelling and grammatical errors. It should also convey your communication skills by being readable and understandable by your typical audience.
Having original content is important because search engines value original content over duplicate copies of the same content. Because preparing original content can be time intensive, we offer a fee-based content drafting service that can provide descriptions of your space and listings and other website text for coworking spaces who would prefer to invest their time more on the acquiring tenants.
Every coworking space’s website should have content focused on the coworking spcae’s unique features and locations.
How a coworking space describes its listings and unique features will determine the quantity and quality of visitor traffic that it attracts. A website with a cursory description of all its features on one page will not fare as well as another website that offers pages of detailed descriptions and in-depth coverage for each features of it’s spaces and services/perks
To rank for a geographical location, a website must have the name of the location somewhere on the website. Developing content that targets each location will be more effective than just listing the cities that you serve.
A targeted location may include the name of a state, county, city, town, village, district, parish, or borough. The specific locations you choose to target depend on the reach of your practice and geographical considerations. A common strategy is to target the largest nearby city, as well as the surrounding suburban communities.
HTML tags are used by browsers to format and structure text on a webpage. These tags may be used to emphasize certain text by making them appear bold or italicized. These may also be used to indicate the relationship between text, by identifying titles or subtitles, as well as to organize text into lists or tables. Finally, tags may be used to associate certain text to a particular type of data, such as phone numbers and addresses.
Search engines also use HTML tags as a signal to determine the subject matter of a webpage, as well as which keywords should be weighted. If a website has tagged addresses and phone numbers, search engines may rank the website better when returning business and map search results. At TheCohive.com, we optimize your content for readability by your visitors and for comprehension by search engines.
Website Organization And Structure
As your website grows, the challenge of organizing your content increases in scale. To make your website easier to navigate for search engines and users alike, consider logical categories for organizing your content. For coworking spaces, the usual categories are listing descriptions, services, testimonials, and news. Of course, these can and should be tailored to your individual space.
Coworking spaces should present original content on their websites. While copying content from another website may seem to be a viable shortcut, such behavior carries significant risks. First, taking someone else’s content without permission may violate copyright laws. Additionally, search engines disfavor websites that present duplicate content. They want to present their users with 10 unique results, and not 10 copies of the same result from different websites. Accordingly, a best practice in content development is to invest the time needed to draft your own content.
A natural tension exists between writing for search engines and writing for users. A successful website will strike the right balance between these two competing interests such that the website attracts the traffic that it seeks and is able to convert visitors to being paid clients. When a coworking space develops content for its website, it must keep this in mind.
Certain keywords and phrases must be incorporated in the content to help the search engines understand the meaning of the page. However, if the business overloads a page with too many of these keywords and phrases, the content may appear dense and unnatural, as well as off-putting to potential clients. The search engines might also rank lower in their organic rankings content that overuses keywords.
Submitting your website to directories and databases may help your placement in search engine results pages. However, these should be directories that exercise a degree of editorial discretion. At TheCohive.com, we will submit your website to high-quality directories and databases. These submissions should help your website in organic searches, as well as in map and business listings.
Social Media Integrations
Coworking spaces can take advantage of social media to cross-promote their content. Besides listing your website and blog on your social media profiles, you can also share blog posts to help your rankings in organic search results and on business listing pages. We help coworking spaces set up social media profiles and show them how to automate the sharing of content in social media where appropriate.
How Are We Different?
In the last 2 years, our professionals have helped major coworking spaces successfully navigate the digital marketing and SEO space. While a lot has changed in digital marketing, TheCohive.com has kept three things absolutely constant: our clients are always assigned a dedicated project manager to guide them, our contracts have always been short-term allowing clients the ability to do what’s best for their business and we have always done our level best to be transparent about our process while keeping client s up to speed.
Why Work With Thecohive.Com
TheCohive.coms’ mission is to deliver an amazing day at work for coworking spaces of all sizes. As we shape the future of workplace experience.
Better Site Structure
Your site’s structure is extremely important to google’s ranking algorithm. Afterall, if people didn’t find what they were looking for when searching google, they’d have stopped using it years ago. our experts figure out the top searches in your industry and help you to organize your website so google finds and chooses you when matching queries to results.
Premier Google Partner
The Cohive is proud of its status as a Premier Google Partner. Many of our professionals are certified by Google for their skill and expertise in online marketing, including in the areas of search advertising, mobile advertising, display advertising, mobile sites and Google Analytics. These achievements provide us with enhanced training and support to help reach the marketing objectives of our clients.
Google Analytics IQ
Work With The Best
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaign and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.