- Individually tailored content strategy
- Original, quality content written by lawyers
- Editing team of coworking spaces, marketing specialists
- High performance, secure websites
- Listing and booking services
- À la carte content service with transparent costs
Build Your Reputation Through High-Quality Content
Coworking spaces should develop quality content for their websites and blogs. Having strong content is important for an online marketing campaign because it affects search engine optimization (SEO) and visitor conversions. In our experience, coworking spaces that write high-quality website and blog content hold a significant marketing advantage over their competitors.
At Thecohive.com, we help our clients develop a sound content strategy that combines SEO best practices with each coworking space’s unique voice and approach to coworking news. We also offer custom content services for clients who prefer that their content be drafted by an experienced online marketing professional.
How a coworking space describes its spaces and services will determine the quantity and quality of visitor traffic that it attracts. A website with a cursory description of all its spaces on one page will not fare as well as another website that offers pages of full details analysis and in-depth coverage for each of its rooms and service areas.
To rank for a geographical location, a website must have the name of the location somewhere on the website. Developing content that targets each location will be more effective than just listing the cities that you serve.
A targeted location may include the name of a province, city, town, village, district, or borough. The specific locations you choose to target depend on the reach of your practice and geographical considerations. A common strategy is to target the largest nearby city, as well as the surrounding suburban cities.
Format And Structure
The design, navigational elements, and organization of a coworking space website should support the content of the website. The color palette, fonts, and layout should make the text pleasing to read. The navigational elements should indicate how the website is organized and allow the visitor to easily traverse the website and locate the desired information. If you have a large amount of content, organizing it in a logical and consistent manner will help your potential clients understand your business better.
Coworking spaces should present original content on their websites. While copying content from another website may seem to be a short cut, such behavior carries significant risks. First, taking someone else’s content without permission may violate copyright laws. Additionally, search engines disfavor websites that present duplicate content. They want to present their users with 10 unique results, and not 10 copies of the same result from different websites. Accordingly, a best practice in content development is to invest the time needed to draft your own content.
Search engines look at the density of keywords on a page in determining whether the page is relevant for a particular query. Without the relevant keywords your site is unlikely to be pulled up. However, if the coworking space overloads a page with too many of these keywords and phrases, the content may appear dense and unnatural, as well as off-putting to potential clients. In turn, content that is too dense can also be detrimental to your search results.
Premier Google Partner
The Cohive is proud of its status as a Premier Google Partner. Many of our professionals are certified by Google for their skill and expertise in online marketing, including in the areas of search advertising, mobile advertising, display advertising, mobile sites and Google Analytics. These achievements provide us with enhanced training and support to help reach the marketing objectives of our clients.
Google Analytics IQ
Work With The Best
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaign and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.